Why You Should Choose an Independent Opticians
Harrold Opticians • November 21, 2019
When it comes to choosing an optician you should choose
somewhere that will provide you with high-quality, personal service as well as
valuing your custom. High street optician franchises often don’t offer a very
personal service, generally, you will always see a different optician who will
only know your eyesight history by glancing at a screen before seeing you.
With an independent opticians things work a bit differently. Here’s why you
should choose an independent optician’s for your next eye test!
- Not Just a Name – Because franchise opticians have so many people on their books, often they won’t remember you personally. Generally, you are just a name and number in a database. At an Independent Opticians, your optometrist will get to know you personally!
- Personal Service – At an independent optician, you will love seeing the same familiar faces of the optical team. They will get to know your eyesight history, your prescription needs, and your family’s eyesight needs.
- Not Tied to Brands – At many high street opticians, they are restricted in the different brands of glasses and sunglasses that they can sell you. This means they can put pressure on you to buy a certain brand of glasses as they will make a commission if you buy them. An independent optician is not tied to sell certain brands meaning they can provide a bigger range of brands and styles to choose from. At Harrold’s, we can offer a huge range of well know designers such as Ray-Ban, William Morris and Calvin Klein.
- Management – The head offices of most franchised opticians are normally located in major cities or abroad. If you have a complaint or query it is highly unlikely that you will be able to speak to anyone who is a senior within the company. With an independent optician, you will generally be able to speak to the store manager if you have a query or complaint that you want to take to the most senior person. As they are a senior in the business they will probably want to sort your query out quickly and personally to ensure you stay as a valued customer.
- Local Business – By going to an independent optician, you will be supporting a small local business which means you will be supporting the local community.
At Harrold’s opticians, we have been an established, independent opticians
since 1932! We always put our customers first offering a huge range of eye
tests, glasses frames and prescription options.
We promise you will instantly see the difference in customer service, choice
and care!
Choose our independent opticians and audiologists for professional services that put you first. We're proud to have served our communities since 1932.
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